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Refugee made Granola and Coffee
 
 
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2021 Annual Report 

Letter from Keith

 
 

Ten years ago at about this time, I was in downtown Providence in a legal office of filling out paperwork to start a non-profit. I had recently left my job, and there was a recession. But I’d been working on a granola company with my friend Geoff that was creating quite a buzz. We had a donated kitchen and a garage full of kitchen equipment. I also had a family with three girls and no paycheck.

We picked the name “Beautiful Day” from a U2 song that my kids loved:

See the world in green and blue

See China right in front of you

See the canyons broken by clouds…

After the flood all the colors came out.

Sometimes you need a song in your head. Like many aspiring social entrepreneurs, I was naive to the challenges of starting either a business or a non-profit. Yet I firmly believed that our state should be a welcoming home for refugees. And I think I’ve been proved right that a social venture—built at the crossroads between business, job training, and community education—could be an important way to draw diverse people together and make a difference.

This year we are celebrating our tenth anniversary by placing the line "Proudly made for you by refugees" front and center on all our packaging. I do feel proud to be building this social venture. Our world is an even darker and more dangerous place than it was 10 years ago. If we care about our communities then we must get better at welcoming refugees. And that welcome cannot be a one-way street. A true welcome always goes both ways. How else can we transform the very worst our world has to offer into a beautiful thing?

We hope you like this report. We had fun designing it to be interactive, so please take a moment to click the buttons, watch the videos, and meet some old and new friends. And it’s just a beginning. There are now 82 thousand new Afghans adjusting to life in this country. And many millions of Ukrainians are wondering what will become of their displaced lives. It can be our privilege to get involved and be part of that two-directional welcome in our own communities.

 
 
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Proudly Made

So much happened in 2021! And so many of YOU were involved. Click on the faces below to hear friends and supporters like you talk about our many new beginnings:

 

Geoff Gordon

Co-Founder with Keith

 

Tino Chow

Vice-chair of the Board

Zaid Wadia

Early Trainee

 

Chris Foster

Early Supporter & Friend

Diane Lynch

Early Supporter & Friend

Allyn Copp

Chair of the Board

 

Amber Ma

Early Supporter & Friend


Click on the buttons below to learn more about our operations in 2021. Our Impacts & Growth page is full of interesting facts about product sales, public outreach, and our trainees. Our Financials page provides everything you wanted to know about the business end of our social enterprise. Our Partners page acknowledges all our supporters and friends and thanks them for their partnership. And finally, our Staff & Board page introduces you to the whole team at Beautiful Day. Enjoy!